Welcome to John Harrer dot com
Hi, my name is John Harrer. For thirty years, along with my wife, Ranae, we owned and operated a health food store in Bakersfield, California. Helping people live better, healthier lives was our goal and I think we succeeded. Few retail outlets can say they survived for thirty years. In reality, our store, founded in 1948 by James Cayford, had a lifespan of over 60 years.
After retiring from the retail business, I combined my passions for writing, audio production, and video production into John Harrer Freelance Productions. The Whoa Podcast about Horses and Horsemanship began in 2012. Our podcast is one of the longest-tenured equestrian shows on iTunes. 
Unique Perspectives
My love of horses came late in life. While my wife has owned a horse our entire married life, 35+ years, for me horse ownership began in 2005. The feeling of “I have to catch up” fuels my enthusiasm and thirst for learning. My novice mentally allows me to relate to many people new to horse ownership.
Unique Point of View
My first blog began in 2003 as I chronicled the world around me in the retail business. In 2008, I wrote about my equine experiences in my Training Jessie Blog. Later, I produced videos detailing our training exercises, excursions, and experiences. To date, the John Harrer YouTube Channel comprises over 100 videos, with 800,000 views and over 2,000 subscribers. And, I continue to hone and refine my video making skills.
In 2010, I studied photojournalism by taking college level classes from career photojournalist John Harte. I learned how to look for and build the story with photos. Mr. Harte also taught me how to get the most from my camera through editing.
Combining the skills of photojournalism with the curiosity of a novice produces a unique point-of-view.
Unique Services
In 2013, I secured an assignment from the Australian Stock Horse Society (ASHS). The first ever sanctioned campdraft event held in the United States was coming to Colorado. Campdraft is the top equestrian sport in Australia. The ASHS asked me to provide photos, an article, and multi-media for their website and magazine.
First, was the audio interview with the organizers explaining the sport and generating excitement. Using Skype, I produced an hour-long audio interview they could embed on their site.
Next, I traveled to the small town of Kiowa, Colorado to photograph the event from start-to-finish, interview the participants, and gather material for the written portion of the story. While on-site, I discovered two vacationing Australians who had heard about the event and took part. On the day of the competition, I captured on video the first sanctioned campdraft run on American soil ridden by and Australian, on an Australian Stock Horse, and won the first division.
High-speed internet was not widely available in Kiowa. There wasn’t even a local hotel to accommodate me when a thunderstorm destroyed my camping equipment. Yet, I used local resources to upload the video story of the first run to Australia within hours. Australian campdraft fans woke up to their hometown boy making history in the United States.
Time and Organization
The campdraft experience also taught me the value of a deadline. The ASHS needed the article and photos for their bimonthly publication four days after the event. If I didn’t make it, the story, while valuable would lose much of its “punch”. I provided a full selection of photos and copy to the publication a full day before the deadline.
Podcast
Because my horse experience began so late in my life, I found there was much to learn. After every ride, clinic, trail trial, vet visit, and any other horse experience, my wife, Ranae, and I would talk about it. We deconstructed events, evaluated mistakes, and explored ways to improve.
One evening, after a fruitful discussion, we both talked about how much farther along with our horses and horsemanship we would be “if we only knew then, what we know now”. We realized that we weren’t the only people in the horse industry to feel this way. Then, we realized our horsemanship had improved because of our discussions.
We looked at aspects of the horse industry we wanted to learn more about – subjects others would be interested in also – and created the Whoa Podcast about Horses and Horsemanship. Every other week on the show we tackle some aspect of horse ownership. We talk to veterinarians, trainers, competition organizations and others to help people like us learn more about horses.
Audio Production and Podcast Editing
Do you need someone to edit your podcast or audio production? I know Adobe Audition and can make your podcast sound professional. Whether you need a little noise reduction and volume normalization or removal of “um’s”, “and’s”, and “so’s”, I can help. If you need quick and reliable turnaround of your audio files, contact me at john.harrer@gmail.com
Videos
As a compliment to Whoa Podcast, I use my video editing skills to produce companion videos enhancing interest in the disciplines we explore. For example, I followed a recent podcast about Extreme Cowboy Racing with a series of videos covering an event. A video featuring the main judge of the event, Bill Cameron, showed how competitors could improve scores. By showing scenes from the event and learning tips, I encourage horse owners to take part in these events.
Listeners to the Whoa Podcast have gotten to know us over the years. They know our skill levels and our horses’ skill level. Many may have thought about trying out this sport but, because of a lack of familiarity, have not. Seeing and learning what goes on gets them comfortable with the experience and may encourage them to try it. We have done this with trail trials, team sorting, and working equitation and our listeners really seem to enjoy these pieces.
As a volunteer for Kern County Animal Services, I filmed, edited and produced a volunteer recruitment video.
Writing
California Campdraft
Hire John Harrer
Looking forward to hearing from you. Email me at john.harrer@gmail.com